SEO intro for crowd funding
Intro to Crowd funding SEO Search Engine Optimization
Make your crowd funding web properties rank high in the major search sites. Millions of people search the Internet for products and services daily via search engines. There are hundreds of search engines online, however, 98% of all web traffic comes from the top five search engines. These include Google, Bing, Yahoo!, Ask.com, and Aol.search. (There are other popular search sites, such as, Go.com, Webcrawler, Mywebsearch, and Lycos, however, they each rely on one of the top five search engines for search results). If a Web site doesn’t appear in the top 30 matches when someone queries a top 7 search engine using a keyword related to its products or services it doesn’t matter how many engines it’s listed with. There’s a common misconception among business owners that submitting a Web site to hundreds of search engines through an automated subscription service this will result in thousands of new visitors. Unfortunately, this is not true. A web site has to be optimized properly to rank high. SEO (Search Engine Optimization) is the process of improving your websites’ so that it rank high on major search engine. The major search engines factor in your site’s content, ease of navigation, key words and link popularity into their relevancy methods when indexing and ranking web sites.
Search engines use special software referred to as spiders, robots, and worms to ‘crawl’ the individual web sites for Internet content to reference to. They scan the billions of documents on the web, rank and index them for keyword searches. Each search engine uses a different (sometimes secret) method for indexing and listing information. They range from indexing the entire contents of a web site storing all keywords, only indexing the major heading or titles, to indexing the URL, META description tags, and the first 50 words or less on the homepage only. It is important to learn how each search engine operates and to keep up with the changes they make regarding site listings.
Search engines also use different methods for updating their databases. During this process, search engines add and drop web site listings. Web sites can get penalized, or dropped if a search engine believes the website is using unfair tactics to rank high. For example, key word padding, and invisible key words. Some sites may purposely add key words, such as free ‘product’ multiple times throughout the site in an attempt to rank high when someone search using the key word. Some sites overdue it with META tags descriptions, key words, and phrases. The software and methods search engines use today are very effective at detecting fraud. In addition, a web site’s position on search engine lists can change dramatically from week to week as engines re-index their databases, new sites are registered, and competitors edit their site to improve their own positioning.
If your web site appears in the top 30 matches in just one of the major search engines like Google, or bing.com, it will generate more targeted traffic than an expensive banner advertising campaign could ever.
Here are some basic SEO tips to improve your crowd finding site’s visibility in a search:
- Register your web URLs. You must first submit the URL of your web properties and crowdfunding address to the major and minor search engines and directories in order to be indexed. The time they take to visit your site and index it varies, depending on the different search engines. It is best to visit the individual search site and manually submit your addresses.
- Create clear concise page titles. Make sure that the title of each page in your web sites are descriptive, helpful and actually about the page itself. Search engines are very concern about delivering accurate, relevant content that is useful to their users. If your page titles doesn’t jive with the content on the actual page, your site could be penalized.
- Use relevant URLs. Same as above, make the web address of your site and urls for the pages within your site informative, and about the actual page. The URL of a page appears below the title, with words from the user’s query in bold. This is key, since some web search sites, like Google, will use the query from a search to find a URL that matches the search query. For example, if a user searches for a brand X red dress, the site with the address http://dress.com/products/brandX/reddress.html will rank hire than the site http://everythingstore.com/products_id=121212. Both sites offer the same dress, however, the first site’s URL is optimized for a higher rank for brand X red dress.
- Provide description related to the page and URL. The descriptive text that appears under the URL is taken from the meta tag description on that page. The description of each page should be different and relevant to the page’s content, and related to the web site overall theme.
- Write compelling original content. Post unique, relevant articles, trade journal papers, and white pages on your sites. Or if already published and online, make sure the link back to you the author and your crowd funding site. Load them with well-placed natural sounding keywords, keyword phrases and links back to URLs your sites. Your key words should read naturally, and not seem out of place or be repetitive. Also, syndicate your original content to other web sites, by having them attribute it to you with backlinks to your site.
- Register your physical address. Since the majority of customers search for local business online, you should add your business location everywhere people look. MapQuest and Google Maps offer a free service. Both are accessible through any computer-based web browser as well as through apps on smart-phones, GPS and other mobile devices. Yelp, and trip Adviser are two other important sites to register your business with. Doing so will help improve your search rank too.
- Manage your link popularity. The more web sites linking back to your web properties, especially your crowd funding site means increase traffic and funding opportunities. The major search engines factor in your site’s content, key words, and link popularity (the number of quality incoming links to your web site) into their relevancy algorithms methods when ranking web sites. When a website links back to your site, called a ‘backlink’, search engines consider it as a vote in favor of your site’s content. The more backlinks to your website, the higher your site can rank in a phrase or key word search. However, avoid reciprocal link services. Reciprocal links are mutual links between websites. They are often associated with link exchanges and link farms, and other schemes to rank high in a search result, and increase website traffic. As a result of this, search engines tend to weight reciprocal links less than normal one way links. In certain cases, a web site can be severely penalized or even banned for attempting to manipulate their search rank. Concentrate on the quality of sites linking back to you and not the quantity. A few very popular credible sites linking to you will serve you better than several small unpopular ones. Backlinks from well-known, reputable sites can improve your sites rank in search results. The goal is to be on the first page for a key word or phrase search. Building quality links to your site should be a part of your online marketing efforts. If you provide relevant content in a specific field, reach out to important sites to forge relationships with. If you sell products or services, join affiliate marketing networks to enable other web sites to sell your product or service.
- Keep a close eye on the competition. Run a link popularity search on your competition, especially the industry leaders. Contact the sites that link to the competition and find out how to include your web site.
To conclude, the simple most important element of creating a SEO site is to concentrate on the quality of content. You want to create unique, relevant information that only your site has. Original information, reporting, data, white pages, articles, software, product and or services. This will cause other sites to link to you and improve your site rank in the major search engines.
A word from Google: Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google’s partner sites.