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Car-Wash Service Benkens

A Small Business project by Ewald Benkens

B&S_Logo

B&S Car Wash Service, LLC (the “Company”) is in the process of being formed as Limited liability company (LLC) incorporated under the laws of the State of Delaware”, “a sole proprietor-ship owned by Mr. Henning Benkens”, for the purpose of operating a production plant for Roll-over car wash units and doing business under the name “B&S Car Wash Service, LLC ”.

The B&S Car Wash Service, LLC was designed by entrepreneurs wishing to provide a high quality car wash service in a virtually untapped market. Because new construction is necessary, a large amount of initial capital is required for this venture.
The business will be a full-service producer of Roll-over car wash facilities which will provide customers with wash technology that allows for higher wash throughput, striving to create higher wash tickets, and using building materials that make the wash highly visible while lowering constriction times as well as costs. These facts demonstrate that the in-bay automatic has come a long way from the afterthought “free-car-wash” with a fill up.

The Company intends to offer high quality personalized service, both in terms of the work done and in the area of customer relations. We intend to hire the best employees, as we believe it is most cost-effective because it decreases turnover and associated employee costs. Hiring and keeping the best employees ensures a better level of service and customer care.
The company’s main focus will be based on consistent improvement process of setting goals, measuring results, development processes and giving the necessary feedback to stakeholders in order to speed up the level of growth and development.
The company is seeking a 1st round of $250.000 Capital financing to complete the launch of the business. Proceeds will be allocated to operating expenses for the first 6 months to a year, equipment, and other start-up expenses. Developing extensive marketing and web base positioning, and promote service development. Start new lines based upon conservative market growth projections, once start-up fund is available; B & S Car-Wash-Service, LLC expects to generate very healthy sales revenues in its first, second and third years. B & S Car-Wash-Service is to remain profitable and ensure the operating expenses are curbed and kept under control. Our main concern is to keep both the cash balance and the cash flow positive as shown in the financial charts below.

B&S_Logo

 

Project Overview

The Company:

New Formation:  “B & S Car Wash Service, LLC”  (the”Company” or “B & S Car Wash Service, LLC “/InvestCo”) is newly formed, and therefore, has limited operating history. This special purpose company will raise the funds for seed capital via equity crowdfunding.

We’ll call this entity “B & S Car Wash Service, LLC/InvestCo”, and we will call our operating company in Germany  itself “Car-Wash-Service Benkens & Sohn GmbH/MyCo”. The product and project summary and the history of this operating company in Germany you will find below.

 

Location / InvestCo:

B & S Car Wash Service, LLC

40 East Main Street,

Suite # 275

Newark, DE 19711

USA

PhoneL +1-302-397-0565

 

Physical Location / MyCo:

Car-Wash-Service Benkens & Sohn GmbH

Blaue Strasse 3

D-26169 Friesoythe near Cloppenburg

Lower Saxony

Germany

 

FAQ / Business Plan Summary

 

1. What amount are you looking to raise and for how long in case of a Loan?

The company is seeking a 1st round of $750.000.00 US Dollar financing to complete the launch of the business. The first goal is $250,000 US Dollar.

 

2. Where will you be using the funds for? (use of funds)

Total start-up expense (including Inventory, Distribution Budget, Commission and Miscellaneous and Unforeseen Costs) comes to $750,000. Startup Inventory assets required 400,000 Distribution Budget is $50,000 and $80,000 in initial cash to handle the first few months of Miscellaneous and Unforeseen Costs.

 

3. Startup Summary:  

 

Startup Expenses:

Working Capital:                                                    $200,000

Distribution Budget:                                                $50,000

Commission:  $20,000

Miscellaneous and Unforeseen Costs:                  $80,000

Total Startup Expenses:                                       $350,000

Startup Assets

Startup Inventory:                                                   $400,000

Total Assets:                                                            $400,000

Total Requirements:                                                    $750,000

 

4. What is your drive to start this business?

 

B & S Car-Wash-Service plans to focus on Roll-over car wash units as the primary target market which will provide us with the greatest market penetration. We intend to offer innovative technologies that are priced appropriately and will offer services that best suit each customer’s needs.

Our company will center on serving the Germany as well as concentrating on neighboring countries, the world at large, and relying on the current growing trend of the sue of Roll-over cash wash services.

 

Our Business objectives 

  • To be viewed as a premium producer of roll-over car-wash units and maintain service in Germany and other European countries.
  • Maintain a very high gross profit margin.
  • Expand to other locations after third year of operation.
  • Become established as the leading producer of roll-over car-wash units Company.

 

Financial Objectives

  • Maintain a modest, steadily growing net profit margin.
  • Create and increase revenue on a yearly basis.

 

Marketing Objectives

  • Increase marketing efforts.
  • Expand market area.
  • Expand marketing reach.
  • Brand recognition.

 

5. What is your experience in the business or segment?

 

In keeping with our operations strategy, we have assembled a team of consultants to provide expertise and direction in key areas. We have also assembled an Advisory Board consisting of key individuals that will provide expert advice to our company when making strategic decisions. This board consists of individuals with particular expertise in engineering and new product development, entrepreneurship, and small business planning.

The Company will be managed by a team of three (3) individuals with a total of 30-40 years of experience in the field of production and servicing of roll-over car-wash units, a chief financial officer with 8 years of accounting and administrative experience.

 

Management:

 

President:

Mr. Ewald Benkens, d.o.b. 01/01/1955, forging and engineering, 40 years of professional experience

Secretary:

Mr. Henning Benkens, d.o.b. 12/01/1992, commercial vehicle – mechatronics, four years of professional experience, currently in preparation for the Masters School.

Treasurer:

Mrs. Claudia Benkens, d.o.b. 09/27/1970, office clerk, practiced as a gas station manager at Esso station for 24 years  

 

6. What is your expected turnover for the past and future?

 

Sales Forecast:

We are producing “Roll-Over Car-Wash Units”

The prices for the different units are between $29,000 USD – $38,000 USD.

We like to sell approx. a total of 100 units per year – or 8 – 10 per month

The unit will have a producing price of $8,500 – $12,000 per unit.

 

Table: Sales Forecast

Sales Forecast
FY 2015 FY 2016 FY 2017
Unit Sales
Roll-over Car-Cash Units 56 80 100
Total Unit Sales 56 80 100
Unit Prices FY 2015 FY 2016 FY 2017
Roll-over Car-Cash Units $38,000.00 $38,000.00 $38,000.00 
Sales
Roll-over Car-Cash Units $2,128,000 $3,040,000 $3,800,000
Total Sales $2,128,000 $3,040,000 $3,800,000 
Direct Unit Costs FY 2015 FY 2016 FY 2017
Roll-over Car-Cash Units $12,000.00 $12,000.00 $12,000.00 
Direct Cost of Sales
Roll-over Car-Cash Units $672,000 $960,000 $1,200,000
Subtotal Direct Cost of Sales $672,000 $960,000 $1,200,000 

 

Chart: Sales Monthly

AnnualSales

Chart: Sales Year

AnnualSales

 

7. Can you give a description of the company (structure included) and what sets you apart from others? 

 

The mission of B & S Car-Wash-Service, LLC is to become known as the premium producer of Roll-over car-wash units’ services. The company will seek to provide these services in the most timely manner and with an ongoing comprehensive quality control program to provide 100% customer satisfaction. The company’s principal officers see each contract as an agreement not between a business and its customers, but between customers and partners that wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.

Our company’s keys to success will include:

  • Provide excellent and quality customer service.
  • Grow and maintaining a reputable and untarnished reputation in the community.
  • Referral network of customers.
  • Excellence in fulfilling the promise, completely confidential, reliable and trustworthy expertise.
  • Developing visibility to generate new business leads.
  • Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research, and market research published reports.

 

8. Why do you ask for funding through Crowdfunding?

Banks do not give such loan to start-up companies because of lack of own collateral to secure the loan.

 

9. In what way do you intend to keep your obligations or pay back? 

B & S Car-Wash-Service, LLC is submitting business plans and other requested documents to Equity Crowdfunding Platforms in pursuit of the additional money needed to finance the rest of the company and provide operating cash for the business. It is assumed that the terms of the investment will require repayment in five (5) years.

 

10. What are the dividends / interest rate you want to pay? 

B & S Car-Wash-Service, LLC is in the process of negotiating with potential investors for the cash needed to start the business.  It is expected that a tidy sum will be raised to start the business.

It is expected that no more than 7 % interest rate will be given to each investor.

 

11. In case of equity funding :

There is no equity funding.

 

12. Provide number or % of shares for investors and total number of company shares.

None

 

13. When do you expect to pay first dividends?

None

 

14. Where do you want your Crowdfunding campaign posted?

FundMeFundYou

 

15. Project country or internationally or both? 

Internationally

 

16. Marketing Strategies or your campaign???

 

MARKETING STRATEGIES:

The Company intends to use a high impact marketing campaign generating substantial interest traffic to B&S CAR-WASH-SERVICE, LLC. Although, these strategies primarily include the use of search engine optimization, targeted push marketing and pay per click advertising, an additional effort towards a strong social marketing strategy is meant to compliment and support more traditional and conventional marketing resources like print and TV advertising. Online advertising activities, sales development and viral marketing campaigns will follow carefully orchestrated strategies by marketing personnel. Timely coverage of B&S CAR-WASH-SERVICE, LLC will be further directed through ongoing press releases, news releases and feature stories targeted at key Internet content communities and other media outlets.

The Expert Factor: Creating high quality content will establish B&S CAR-WASH-SERVICE, LLC as the expert through leadership. By sharing thoughtful insight, answers that are hard‐to‐find and key industry information that are unknown to the average consumer, we will be educating them as to why B&S CAR-WASH-SERVICE, LLC products are better than the competition.

As a Sales Tool: Areas such as lead generation, direct sales and customer retention can all be addressed using custom content. By giving prospects what they are looking for, we can begin the sales process with them.

Search Engine Benefits: Search engines will rank our site for the topics you write about, which will also be the topics that our prospects are going to be searching for. And by regularly writing new content, the search engines will continue to rank our site.

 

Additional value of Content Marketing is:

  • It doesn’t cost very much to use/create.
  • As an expert in our industry, it won’t take a huge investment of time to create and publish.
  • As a means to build credibility, it is more effective than typical advertising.

As an additional marketing strategy, we will adapt Search Engine Optimization (SEO) and Search Engine Marketing (SEM) best practices. With over 84% of Internet surfers using search engines to find websites, SEO and SEM becomes one of the top priorities in our Internet marketing strategy. This will be successfully performed through a set of best practices that will draw a lot of traffic to B&S CAR-WASH-SERVICE, LLC’s site.

 

Social Networking Sites:

The Company is committed to using existing social networking sites including Facebook, Google+ Twitter and Pinterest among others and will create a profile to connect directly with its product focused target audience.

 

Blogs, Microblogging:

Blogs give the Company a platform to discuss relevant issues with existing and potential B&S CAR-WASH-SERVICE, LLC users and are a great way of bringing traffic to B&S CAR-WASH-SERVICE, LLC.

The Company will post fresh and relevant content frequently, monitor and respond to comments, create internal links, and build a community of loyal users.

 

Online Videos:

The Company intends to development and post on websites like YouTube interactive multimedia. Sharing and viewing videos about B&S CAR-WASH-SERVICE, LLC is a great way for B&S CAR-WASH-SERVICE, LLC to share information about its products.

 

Online Marketing:

B&S CAR-WASH-SERVICE, LLC has initiated an Internet based marketing campaign. Customers are guided to our website through exposure in search engines and various, existing social media sites. This can be a highly effective strategy as the Internet is often used as a means of locating information on new technologies, applications and platforms. The B&S CAR-WASH-SERVICE, LLC marketing plan specifically targets two different groups, customers and franchise type organizations who conduct business regionally and nationally. The Internet marketing efforts are primarily designed to make potential users aware of the B&S CAR-WASH-SERVICE, LLC service’s benefits.

For optimal effectiveness and targeting, Internet advertising provides the most flexibility for B&S CAR-WASH-SERVICE, LLC. Through analytic software, the most effective measurement metrics are readily available and include:

  • Impressions
  • Clicks and click‐through‐rate (CTR)
  • Conversions and conversion rate

Impression data is the most valuable component, because it provides a number of opportunities that were available. Measuring clicks from impressions, you can determine click‐through‐rate (CTR). Using CTR, one can determine which B&S CAR-WASH-SERVICE, LLC ads get more viewer response thus allowing effective measurement and ad testing opportunities. Once a visitor views your ad, clicks on your site and triggers a conversion, then conversion rate can be determined. Conversion rates provide campaign success data. If impressions are high, then high conversion rate is a great metric to determine that the campaign was an overall success.

 

Traditional Advertising:

Used primarily to create brand awareness, traditional advertising for B&S CAR-WASH-SERVICE, LLC consists mainly of materials to be distributed via mail or in person or at industry gatherings. Billboard, television, radio and newspapers are costly methods only to be used rarely in select, targeted markets.

 

Brand Marketing:

Through SEO and Press Releases we have the ability to associate B&S CAR-WASH-SERVICE, LLC as a leader within the regional desert distribution sub category.

 

Onsite:

  • Keywords, back‐linking in deals, Google’s +1, Facebook Like’s button and comments.

 

Offsite:

  • RSS widgets of daily deals will be developed which will allow passive affiliate website promotions.
  • Category specific ghost blogs delivering keyword rich articles to SERPS which creates second tier link building which insulates the B&S CAR-WASH-SERVICE, LLC site from aggressive link building penalties.
  • The Company offers raw materials to a national client base from a single operating location allowing the Company to capture a large share of generic or non‐category specific consumers thus allowing a higher relevancy for B&S CAR-WASH-SERVICE, LLC Software in broad searches.

 

Free Publicity in Web PR Sites:

Press releases 200 words long that are spiked with our web address link and laced with search‐engine‐optimized keywords and phrases about apparel and accessory products almost always generate effect and impact once planted in free web PR sites. The writing style should stir interest and compel readers to click through and follow up.

 

Exit Strategy????

 

17. EXIT STRATEGY:
Several exit strategies exist for the Company. The following represent the most likely scenarios to occur within the first five (5) years of operation.

 

Acquisition:

Being acquired by another company is an attractive option as the Company’s value usually exceeds what is reasonable based upon income. An integral part of a successful acquisition is for B&S CAR-WASH-SERVICE, LLC to strive to be an attractive candidate in the gourmet desert channel. To accomplish this, the Company will work diligently to:

  • Offer services which mesh perfectly with the needs and desires of the apparel and accessory industry
  • Ensure the services are unique in nature, but not so specialized potential suitors are not interested
  • Operate with the highest level of integrity and compliance to ensure transparency to the potential suitors.

 

Initial Public Offering (IPO):

The IPO is a challenging yet rewarding alternative. The IPO is lucrative and multiple large and small cap markets including the OTCBB, Frankfurter Wertpapierboerse, among others provide relatively low barriers to entry and a global reach to a sophisticated investor base. B&S CAR-WASH-SERVICE, LLC would be bound by the significant legal framework of the Sarbanes‐Oxley Act in addition to the legal requirements set forth in form S1 of the Securities and Exchange Commission. The Company would also have to comply with the Securities Act of 1933 and the Exchange Act of 1934. To prepare the Company for a potential IPO B&S CAR-WASH-SERVICE, LLC will:

 

  • Maintain immaculate financial records.
  • Maintain positive working relationships with industry leaders and financial analysts.
  • Look to generate high profit levels with low operating costs to ensure attractiveness to the underwriting sector.
  • Conform to Sarbanes‐Oxley and similar international laws before consideration of an IPO.

 

Strategic Merger:

After identification of potential partners using great care through a selection process designed to weed out all but the most compatible entities, the Company could purse a merger with a competitor or potentially a similar business enterprise.

Project Information

B&S Car Wash Service, LLC (the “Company”) is in the process of being formed as Limited liability company (LLC) incorporated under the laws of the State of Delaware”, “a sole proprietor-ship owned by Mr. Henning Benkens”, for the purpose of operating a production plant for Roll-over car wash units and doing business under the name “B&S Car Wash Service, LLC ”.

The B&S Car Wash Service, LLC was designed by entrepreneurs wishing to provide a high quality car wash service in a virtually untapped market. Because new construction is necessary, a large amount of initial capital is required for this venture.
The business will be a full-service producer of Roll-over car wash facilities which will provide customers with wash technology that allows for higher wash throughput, striving to create higher wash tickets, and using building materials that make the wash highly visible while lowering constriction times as well as costs. These facts demonstrate that the in-bay automatic has come a long way from the afterthought “free-car-wash” with a fill up.

The Company intends to offer high quality personalized service, both in terms of the work done and in the area of customer relations. We intend to hire the best employees, as we believe it is most cost-effective because it decreases turnover and associated employee costs. Hiring and keeping the best employees ensures a better level of service and customer care.
The company’s main focus will be based on consistent improvement process of setting goals, measuring results, development processes and giving the necessary feedback to stakeholders in order to speed up the level of growth and development.
The company is seeking a 1st round of $250.000 Capital financing to complete the launch of the business. Proceeds will be allocated to operating expenses for the first 6 months to a year, equipment, and other start-up expenses. Developing extensive marketing and web base positioning, and promote service development. Start new lines based upon conservative market growth projections, once start-up fund is available; B & S Car-Wash-Service, LLC expects to generate very healthy sales revenues in its first, second and third years. B & S Car-Wash-Service is to remain profitable and ensure the operating expenses are curbed and kept under control. Our main concern is to keep both the cash balance and the cash flow positive as shown in the financial charts below.

B&S_Logo

 

Project Overview

The Company:

New Formation:  “B & S Car Wash Service, LLC”  (the”Company” or “B & S Car Wash Service, LLC “/InvestCo”) is newly formed, and therefore, has limited operating history. This special purpose company will raise the funds for seed capital via equity crowdfunding.

We’ll call this entity “B & S Car Wash Service, LLC/InvestCo”, and we will call our operating company in Germany  itself “Car-Wash-Service Benkens & Sohn GmbH/MyCo”. The product and project summary and the history of this operating company in Germany you will find below.

 

Location / InvestCo:

B & S Car Wash Service, LLC

40 East Main Street,

Suite # 275

Newark, DE 19711

USA

PhoneL +1-302-397-0565

 

Physical Location / MyCo:

Car-Wash-Service Benkens & Sohn GmbH

Blaue Strasse 3

D-26169 Friesoythe near Cloppenburg

Lower Saxony

Germany

 

FAQ / Business Plan Summary

 

1. What amount are you looking to raise and for how long in case of a Loan?

The company is seeking a 1st round of $750.000.00 US Dollar financing to complete the launch of the business. The first goal is $250,000 US Dollar.

 

2. Where will you be using the funds for? (use of funds)

Total start-up expense (including Inventory, Distribution Budget, Commission and Miscellaneous and Unforeseen Costs) comes to $750,000. Startup Inventory assets required 400,000 Distribution Budget is $50,000 and $80,000 in initial cash to handle the first few months of Miscellaneous and Unforeseen Costs.

 

3. Startup Summary:  

 

Startup Expenses:

Working Capital:                                                    $200,000

Distribution Budget:                                                $50,000

Commission:  $20,000

Miscellaneous and Unforeseen Costs:                  $80,000

Total Startup Expenses:                                       $350,000

Startup Assets

Startup Inventory:                                                   $400,000

Total Assets:                                                            $400,000

Total Requirements:                                                    $750,000

 

4. What is your drive to start this business?

 

B & S Car-Wash-Service plans to focus on Roll-over car wash units as the primary target market which will provide us with the greatest market penetration. We intend to offer innovative technologies that are priced appropriately and will offer services that best suit each customer’s needs.

Our company will center on serving the Germany as well as concentrating on neighboring countries, the world at large, and relying on the current growing trend of the sue of Roll-over cash wash services.

 

Our Business objectives 

  • To be viewed as a premium producer of roll-over car-wash units and maintain service in Germany and other European countries.
  • Maintain a very high gross profit margin.
  • Expand to other locations after third year of operation.
  • Become established as the leading producer of roll-over car-wash units Company.

 

Financial Objectives

  • Maintain a modest, steadily growing net profit margin.
  • Create and increase revenue on a yearly basis.

 

Marketing Objectives

  • Increase marketing efforts.
  • Expand market area.
  • Expand marketing reach.
  • Brand recognition.

 

5. What is your experience in the business or segment?

 

In keeping with our operations strategy, we have assembled a team of consultants to provide expertise and direction in key areas. We have also assembled an Advisory Board consisting of key individuals that will provide expert advice to our company when making strategic decisions. This board consists of individuals with particular expertise in engineering and new product development, entrepreneurship, and small business planning.

The Company will be managed by a team of three (3) individuals with a total of 30-40 years of experience in the field of production and servicing of roll-over car-wash units, a chief financial officer with 8 years of accounting and administrative experience.

 

Management:

 

President:

Mr. Ewald Benkens, d.o.b. 01/01/1955, forging and engineering, 40 years of professional experience

Secretary:

Mr. Henning Benkens, d.o.b. 12/01/1992, commercial vehicle – mechatronics, four years of professional experience, currently in preparation for the Masters School.

Treasurer:

Mrs. Claudia Benkens, d.o.b. 09/27/1970, office clerk, practiced as a gas station manager at Esso station for 24 years  

 

6. What is your expected turnover for the past and future?

 

Sales Forecast:

We are producing “Roll-Over Car-Wash Units”

The prices for the different units are between $29,000 USD – $38,000 USD.

We like to sell approx. a total of 100 units per year – or 8 – 10 per month

The unit will have a producing price of $8,500 – $12,000 per unit.

 

Table: Sales Forecast

Sales Forecast
FY 2015 FY 2016 FY 2017
Unit Sales
Roll-over Car-Cash Units 56 80 100
Total Unit Sales 56 80 100
Unit Prices FY 2015 FY 2016 FY 2017
Roll-over Car-Cash Units $38,000.00 $38,000.00 $38,000.00 
Sales
Roll-over Car-Cash Units $2,128,000 $3,040,000 $3,800,000
Total Sales $2,128,000 $3,040,000 $3,800,000 
Direct Unit Costs FY 2015 FY 2016 FY 2017
Roll-over Car-Cash Units $12,000.00 $12,000.00 $12,000.00 
Direct Cost of Sales
Roll-over Car-Cash Units $672,000 $960,000 $1,200,000
Subtotal Direct Cost of Sales $672,000 $960,000 $1,200,000 

 

Chart: Sales Monthly

AnnualSales

Chart: Sales Year

AnnualSales

 

7. Can you give a description of the company (structure included) and what sets you apart from others? 

 

The mission of B & S Car-Wash-Service, LLC is to become known as the premium producer of Roll-over car-wash units’ services. The company will seek to provide these services in the most timely manner and with an ongoing comprehensive quality control program to provide 100% customer satisfaction. The company’s principal officers see each contract as an agreement not between a business and its customers, but between customers and partners that wish to create a close and mutually beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.

Our company’s keys to success will include:

  • Provide excellent and quality customer service.
  • Grow and maintaining a reputable and untarnished reputation in the community.
  • Referral network of customers.
  • Excellence in fulfilling the promise, completely confidential, reliable and trustworthy expertise.
  • Developing visibility to generate new business leads.
  • Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research, and market research published reports.

 

8. Why do you ask for funding through Crowdfunding?

Banks do not give such loan to start-up companies because of lack of own collateral to secure the loan.

 

9. In what way do you intend to keep your obligations or pay back? 

B & S Car-Wash-Service, LLC is submitting business plans and other requested documents to Equity Crowdfunding Platforms in pursuit of the additional money needed to finance the rest of the company and provide operating cash for the business. It is assumed that the terms of the investment will require repayment in five (5) years.

 

10. What are the dividends / interest rate you want to pay? 

B & S Car-Wash-Service, LLC is in the process of negotiating with potential investors for the cash needed to start the business.  It is expected that a tidy sum will be raised to start the business.

It is expected that no more than 7 % interest rate will be given to each investor.

 

11. In case of equity funding :

There is no equity funding.

 

12. Provide number or % of shares for investors and total number of company shares.

None

 

13. When do you expect to pay first dividends?

None

 

14. Where do you want your Crowdfunding campaign posted?

FundMeFundYou

 

15. Project country or internationally or both? 

Internationally

 

16. Marketing Strategies or your campaign???

 

MARKETING STRATEGIES:

The Company intends to use a high impact marketing campaign generating substantial interest traffic to B&S CAR-WASH-SERVICE, LLC. Although, these strategies primarily include the use of search engine optimization, targeted push marketing and pay per click advertising, an additional effort towards a strong social marketing strategy is meant to compliment and support more traditional and conventional marketing resources like print and TV advertising. Online advertising activities, sales development and viral marketing campaigns will follow carefully orchestrated strategies by marketing personnel. Timely coverage of B&S CAR-WASH-SERVICE, LLC will be further directed through ongoing press releases, news releases and feature stories targeted at key Internet content communities and other media outlets.

The Expert Factor: Creating high quality content will establish B&S CAR-WASH-SERVICE, LLC as the expert through leadership. By sharing thoughtful insight, answers that are hard‐to‐find and key industry information that are unknown to the average consumer, we will be educating them as to why B&S CAR-WASH-SERVICE, LLC products are better than the competition.

As a Sales Tool: Areas such as lead generation, direct sales and customer retention can all be addressed using custom content. By giving prospects what they are looking for, we can begin the sales process with them.

Search Engine Benefits: Search engines will rank our site for the topics you write about, which will also be the topics that our prospects are going to be searching for. And by regularly writing new content, the search engines will continue to rank our site.

 

Additional value of Content Marketing is:

  • It doesn’t cost very much to use/create.
  • As an expert in our industry, it won’t take a huge investment of time to create and publish.
  • As a means to build credibility, it is more effective than typical advertising.

As an additional marketing strategy, we will adapt Search Engine Optimization (SEO) and Search Engine Marketing (SEM) best practices. With over 84% of Internet surfers using search engines to find websites, SEO and SEM becomes one of the top priorities in our Internet marketing strategy. This will be successfully performed through a set of best practices that will draw a lot of traffic to B&S CAR-WASH-SERVICE, LLC’s site.

 

Social Networking Sites:

The Company is committed to using existing social networking sites including Facebook, Google+ Twitter and Pinterest among others and will create a profile to connect directly with its product focused target audience.

 

Blogs, Microblogging:

Blogs give the Company a platform to discuss relevant issues with existing and potential B&S CAR-WASH-SERVICE, LLC users and are a great way of bringing traffic to B&S CAR-WASH-SERVICE, LLC.

The Company will post fresh and relevant content frequently, monitor and respond to comments, create internal links, and build a community of loyal users.

 

Online Videos:

The Company intends to development and post on websites like YouTube interactive multimedia. Sharing and viewing videos about B&S CAR-WASH-SERVICE, LLC is a great way for B&S CAR-WASH-SERVICE, LLC to share information about its products.

 

Online Marketing:

B&S CAR-WASH-SERVICE, LLC has initiated an Internet based marketing campaign. Customers are guided to our website through exposure in search engines and various, existing social media sites. This can be a highly effective strategy as the Internet is often used as a means of locating information on new technologies, applications and platforms. The B&S CAR-WASH-SERVICE, LLC marketing plan specifically targets two different groups, customers and franchise type organizations who conduct business regionally and nationally. The Internet marketing efforts are primarily designed to make potential users aware of the B&S CAR-WASH-SERVICE, LLC service’s benefits.

For optimal effectiveness and targeting, Internet advertising provides the most flexibility for B&S CAR-WASH-SERVICE, LLC. Through analytic software, the most effective measurement metrics are readily available and include:

  • Impressions
  • Clicks and click‐through‐rate (CTR)
  • Conversions and conversion rate

Impression data is the most valuable component, because it provides a number of opportunities that were available. Measuring clicks from impressions, you can determine click‐through‐rate (CTR). Using CTR, one can determine which B&S CAR-WASH-SERVICE, LLC ads get more viewer response thus allowing effective measurement and ad testing opportunities. Once a visitor views your ad, clicks on your site and triggers a conversion, then conversion rate can be determined. Conversion rates provide campaign success data. If impressions are high, then high conversion rate is a great metric to determine that the campaign was an overall success.

 

Traditional Advertising:

Used primarily to create brand awareness, traditional advertising for B&S CAR-WASH-SERVICE, LLC consists mainly of materials to be distributed via mail or in person or at industry gatherings. Billboard, television, radio and newspapers are costly methods only to be used rarely in select, targeted markets.

 

Brand Marketing:

Through SEO and Press Releases we have the ability to associate B&S CAR-WASH-SERVICE, LLC as a leader within the regional desert distribution sub category.

 

Onsite:

  • Keywords, back‐linking in deals, Google’s +1, Facebook Like’s button and comments.

 

Offsite:

  • RSS widgets of daily deals will be developed which will allow passive affiliate website promotions.
  • Category specific ghost blogs delivering keyword rich articles to SERPS which creates second tier link building which insulates the B&S CAR-WASH-SERVICE, LLC site from aggressive link building penalties.
  • The Company offers raw materials to a national client base from a single operating location allowing the Company to capture a large share of generic or non‐category specific consumers thus allowing a higher relevancy for B&S CAR-WASH-SERVICE, LLC Software in broad searches.

 

Free Publicity in Web PR Sites:

Press releases 200 words long that are spiked with our web address link and laced with search‐engine‐optimized keywords and phrases about apparel and accessory products almost always generate effect and impact once planted in free web PR sites. The writing style should stir interest and compel readers to click through and follow up.

 

Exit Strategy????

 

17. EXIT STRATEGY:
Several exit strategies exist for the Company. The following represent the most likely scenarios to occur within the first five (5) years of operation.

 

Acquisition:

Being acquired by another company is an attractive option as the Company’s value usually exceeds what is reasonable based upon income. An integral part of a successful acquisition is for B&S CAR-WASH-SERVICE, LLC to strive to be an attractive candidate in the gourmet desert channel. To accomplish this, the Company will work diligently to:

  • Offer services which mesh perfectly with the needs and desires of the apparel and accessory industry
  • Ensure the services are unique in nature, but not so specialized potential suitors are not interested
  • Operate with the highest level of integrity and compliance to ensure transparency to the potential suitors.

 

Initial Public Offering (IPO):

The IPO is a challenging yet rewarding alternative. The IPO is lucrative and multiple large and small cap markets including the OTCBB, Frankfurter Wertpapierboerse, among others provide relatively low barriers to entry and a global reach to a sophisticated investor base. B&S CAR-WASH-SERVICE, LLC would be bound by the significant legal framework of the Sarbanes‐Oxley Act in addition to the legal requirements set forth in form S1 of the Securities and Exchange Commission. The Company would also have to comply with the Securities Act of 1933 and the Exchange Act of 1934. To prepare the Company for a potential IPO B&S CAR-WASH-SERVICE, LLC will:

 

  • Maintain immaculate financial records.
  • Maintain positive working relationships with industry leaders and financial analysts.
  • Look to generate high profit levels with low operating costs to ensure attractiveness to the underwriting sector.
  • Conform to Sarbanes‐Oxley and similar international laws before consideration of an IPO.

 

Strategic Merger:

After identification of potential partners using great care through a selection process designed to weed out all but the most compatible entities, the Company could purse a merger with a competitor or potentially a similar business enterprise.

Highlights:

B & Car-Wash-Service plans to focus on Roll-over car wash units as the primary target market which will provide us with the greatest market penetration. We intend to offer innovative technologies that are priced appropriately and will offer services that best suit each customer’s needs.
Our company will center on serving the Germany as well as concentrating on neighboring countries, the world at large, and relying on the current growing trend of the sue of Roll-over cash wash services.

FAQs:

Please refer to our “About” tab above for additional information.

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